Projects

Retail e clienti

Sarto CRM & Loyalty

Anagrafica clienti, segmentazione, campagne e programma fedeltà per il team commerciale.

In produzione

Role

Design and development

Year

2025

Context

Retail and B2C

  1. Context

    A customer base built over years of direct selling, but kept in receipts, notebooks and people's memory.

  2. Problem

    No segmentation, no history, no way to know who hadn't come back in months.

  3. Idea

    Start from the data the company already has, instead of asking the team to enter more.

  4. System built

    One customer record, segments, WhatsApp and email campaigns, a loyalty programme and a control dashboard.

    Campaigns sent by the team without going through me.

    Simple metrics: who returns, who spends, who stopped.

  5. Result

    +8% B2C revenue and over 800 customers organised and reachable.

  6. What I learned

    People only really use a CRM if it saves them time from day one.

Stack

Python · MySQL · WhatsApp API · Dashboard

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